I OWN THE "HOW" OF YOUR BUSINESS SO YOU CAN GET BACK TO THE "WHY"
I’m Mary Alice, a Fractional COO and strategic right-hand for founder-led small businesses. I help entrepreneurs replace constant firefighting with calm, profitable, people-centered operations — so you can make more money, work less, and actually enjoy the business you’ve built. I own the how, so you can get back to the why.
PUT THE JOY BACK IN YOUR BUSINESS
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PUT THE JOY BACK IN YOUR BUSINESS —
YOU’VE BUILT AN AMAZING BUSINESS, BUT RUNNING IT FEELS LIKE YOU’RE CONSTANTLY PUTTING OUT FIRES.
Whether you run a small business in travel, wellness, lifestyle, food, fitness, education, or hospitality, you started this to create something meaningful. But now, you’re stuck in the weeds. Money is tight, payroll keeps you up at night, and despite giving this business everything, you’re barely paying yourself.
Every day there’s a new emergency. You’re answering questions you shouldn’t have to and carrying the stress in your body. You can’t step away for an afternoon without Slack pings and emails spiralling. Your remote team depends on you for every decision, and it’s exhausting.
You’re trapped in reactive mode, with no headspace for the big-picture strategy that actually grows your small business. You need your team to take ownership and hit results without you having to hold their hand.
You want a business that runs with ease: profitable, organized, and smooth. You need systems that hold up when you step back and a team operating at its full potential. You’re ready to end the chaos and actually enjoy the business you’ve worked so hard to build.
This is exactly what I help founder-led small businesses do.
TRUSTED BY FOUNDERS OF
IT’S TIME TO TURN THE CHAOS AND UNPREDICTABILITY INTO A SMOOTH, PROFITABLE BUSINESS THAT ACTUALLY RUNS ITSELF… AND PAYS YOU WELL.
We’re going to put the joy back into your work, transforming your small business so it actually rewards you. We’ll create the operational systems that let you step out of the daily mess and into the big picture… meaning you can finally take a vacation, log off at 4 PM, and trust that the business will keep moving without you.
I’ll get your remote team operating with total autonomy. Using clear systems and workflows, they’ll have the tools and the confidence to deliver the level of excellence you expect - without needing you in a Slack thread or a Zoom call for every decision. No more "quick questions," just high-level execution.
Perhaps most importantly, I’ll help you feel that fire in your belly again, the excitement you had when you first launched. You’ll look forward to being a founder, instead of feeling buried under the weight of it all.
You’ve built an amazing business, now let’s make sure it actually supports the life you want to live.
I’M MARY ALICE — STRATEGIC PARTNER FOR SMALL BUSINESS FOUNDERS
I’VE SPENT MY CAREER OBSESSED WITH HOW BUSINESSES ACTUALLY WORK - FROM RUNNING OPERATIONS AT A $10M NONPROFIT TO STARTING MY OWN FASHION BRAND FROM SCRATCH.
I’ve built teams of 150+, managed $10M budgets, and worn every hat in the company, learning exactly what fuels growth and what causes burnout. By blending big-org strategy with first-hand experience running my own small business, I’ve mastered the art of making a company profitable without sacrificing the founder.
Now, I partner with small business founders across travel, wellness, lifestyle, food, fitness, education, and hospitality. You’ve mastered your craft, but you’re drowning in the "business stuff." I step in as your right-hand partner to own the messy, time-sucking essentials: operations, remote systems, finances, and team management.
I’m a firm believer that your business should be a vehicle for your dream life, not a cage that keeps you from it. I don't believe in "scaling for the sake of scaling." We focus on building a sustainable, anti-hustle operation that gives you your time back, rather than demanding more of it.
MY OFFERS
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WORK WITH ME
You’ve built a successful small business in travel, wellness, lifestyle, food, fitness, education, or hospitality, but right now, you’re the bottleneck… buried in team management and daily operational noise. As your Fractional COO, I step in as your strategic partner to audit your business ecosystem, lead your remote team to true autonomy, and install predictable systems. I fix the root causes of your stress so you can finally lead as a visionary, pay yourself properly, and log off without the panic.
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BECOME A FRACTIONAL LEADER
You have the years of experience, but running a business around that expertise is entirely different. If you’re tired of "hustling for gigs," under-pricing your genius, or feeling like a part-time employee for five different bosses, this 11-week group program is designed to change that. Whether you are an expert in Operations, HR, Legal, or Finance, I hand you the exact systems and positioning frameworks I use to run my own thriving, remote fractional business.